Sew & Tell podcast

Sew & Tell Podcast was created by editors of Sew News magazine and the online sewing network Sew Daily. This fun podcast takes a look at contemporary sewing and fashion trends while sharing knowledge, insight, and inspirations from experts and the sewing community.

This podcast logo needed to fit well within the existing Sew Daily and Sew News brands, whose audiences were predominantly older women, while also attracting a new, younger, more fashion-oriented demographic. The serif ampersand called back to the Sew News logo while the block sans letters kept a modern feel. The dress form icon merged the two themes of fashion and sewing to clearly convey the purpose and content of the channel.