quilting arts tv brand refresh
Quilting Arts TV is a long-running PBS show dedicated to exploring techniques and approaches to stitched fiber art. A companion to its print cousin, Quilting Arts magazine, Quilting Arts TV is a vehicle for artists to express their vision in cloth, fiber, paint, dye, and stitch.
The team asked for a light refresh of the logo and branding with a quick turnaround before the next season launched. The previous Quilting Arts TV logo felt muted and dated, so I focused on creating a brighter color palette and clean neutral textures for backgrounds. I overlapped the color blocks in the logo to add layered collage concept that ties in well with the content. I updated the supporting font to a clean, friendly sans already in use in the magazine as well.
Old brand:
Refreshed design:
