Back to Branding

lapidary journal live

Lapidary Journal Live is an in-person educational event bringing jewelry-making workshops from top instructors to gem and jewelry shows across the country.

This brand identity incorporates Lapidary Journal, a revered publication for jewelry artists established in 1947, as well as its parent brand, Interweave. Lapidary Journal’s legacy is reflected in its classic serif typeface, while the textured script for “Live” conveys the energy and excitement of an in-person event working with torches, chisels, pliers, and more. A rich palette of amethyst, fuchsia, and lilac shades evokes the ideas of gemstones, luxury, royalty, power, and creativity.