Farm & Fiber Knits magazine
GOAL: Design a print magazine for the Farm & Fiber Knits community, dedicated to grassroots knitting, natural fibers, local farms, and the people and stories behind beautiful, sustainable handknits.
ROLE: Art direction & design of print magazine, print and digital ads, other promotional assets
The Farm & Fiber Knits brand and online content community was launched in 2023 by craft company Long Thread Media. The brand next wanted to expand into a print magazine to provide a premium, tangible, and authentic content experience for their audience. They desired an image-heavy, travelogue-style publication that evoked a sense of place and showcased knitting stories with an organic and earthy, but also simple and streamlined, vibe.
foundations
Previously established brand assets included a logo, fonts, colors, website design, initial print advertising, and sample photography. I referenced and built upon these foundations to make sure the magazine design fit the existing brand parameters.
Research & Moodboard
I started with competitor research and exploring other references in the craft, travel, arts & leisure industries. My initial moodboard focuses on natural colors, organic textures, clean lines, and vibrant photography.
Initial design mockups
Cover Designs
Editorial requested a natural, rustic outdoorsy vibe and a trendy white border.
Initial mockup for Ad Sales using pre-existing photography. Photo © Gale Zucker
Final cover design. Cover utilizes heavy paper stock and a matte finish. Photo © Gale Zucker
interior Spreads
promotional ads
An array of print and digital advertising designs
