The Quilter’s Paper-Piecing Workshop
Art direction | Photo shoot direction | Interior design & layout
Silver Medal Winner, 2017 PubWest Book Design Awards
For this book on classic quilting techniques for a modern audience, my photography concept focused on the theme of workshops & studios. I designed bright contemporary sewing studio sets to complement the geometric quilting designs. My goal for the book’s interior design was to present a wealth of information in a clear, easy-to-follow, attractive way, with a strong hierarchy, fresh bold colors, and modern fonts.
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New Lace Knitting
Cover design | Interior design & layout
For this book design project, I took inspiration from the beautiful nature-focused photography as well as the “wide open spaces” subtitle. I created clean and modern layouts with plenty of white space to let the photography shine. I incorporated additional natural imagery throughout the front and back matter to reflect the bright, outdoorsy feel of the project photography.
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Urban Knit Collection
Photo Shoot Art Direction
My concept for this photo shoot was modern, urban, and architecture-inspired. We shot on streets, sidewalks, and alleyways to emphasize the about-town vibe and explored unique outdoor spots to create an interesting and cohesive story throughout the photography.
Quilt Giving
Art direction | Photo shoot direction & styling | Cover design | Interior design + layout
I focused on color and simplicity to support the approachable quilt designs in this book. My photography concept is centered around the gift-worthy aspect of the finished pieces. The interior design is cheery, friendly, and comfortable, with rounded fonts and bright colors. I incorporated gift tag elements to tie in with the title theme of making quilts for the purpose of gifting.
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Weekend Wraps
PHoto shoot art direction
To showcase this book’s upscale country casual knitwear, I started with the concept of a weekend on the family estate. Styling is informal but elevated, poses are relaxed, settings are rustic-chic. Shot on location in Evergreen, Colorado.
Custom Socks
Cover design | Interior design & layout
The goal of this book’s design was to feel technical and authoritative, yet easy to digest. I used elements of technical manuals, case studies, and physical file folders of collected information. Color blocks provide easy visual navigation.
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Perfectly feminine knits
Cover design | Interior design & layout
I took inspiration from the bright, delicate, feminine photography for this book’s design. I used a minimalist design to convey a subtle Scandinavian aesthetic, along with lots of white space to create an airy, modern feel and complement the project photography. I used soft colors, floral-inspired icons, and thin, delicate lines to add touches of femininity.
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