Black Friday Campaign
With four main community brands and a huge number of sub-brands, products, and content to promote, my goal for Golden Peak Media’s 2023 Black Friday campaign was flexibility and efficient production. In collaboration with marketing partners, we landed on a design concept using a sleek black background with a colorful variety of product images. We also created custom color palettes based around brand colors to tie the ads in with the different craft communities as well as differentiate the promotions for each day of the campaign. For efficiency, my designers set up a multi-artboard Photoshop document containing all the sizes of graphics needed for each community. The file used linked smart objects to allow for elements to be edited/updated universally across all artboards. The design team then exported simplified templates that marketers could use to fill in different messages throughout the multi-day Black Friday campaign.
